Send us a message and we’ll take care of the rest – office@vbpa.lv
We work alongside you,
not in the background.
We deliver results,
not just tick boxes.
We create impact,
not just talk about it.
Our Mission
To support businesses and industry organizations in navigating a complex political, regulatory, and reputational landscape by enabling them to influence decisions that shape their future — ensuring a transparent, predictable, and development-friendly business environment.
We don’t see ourselves as an external service provider — we become part of your team.
Every client means more to us than a task list. Taking on your business challenges as our own, we defend your interests with the same intensity we would fight for our own — because that’s the only way to win in a game where the rules are written by politics.
Our work goes beyond advice. We help clients shift the playing field and position themselves for success. We don’t adapt to circumstances — we shape them. Where others see obstacles, we see strategic opportunity.
Arnis Vērzemnieks
Founder and Managing Partner
A strategist with a laser focus on results. Arnis understands both the logic of decision-makers and the needs of clients — connecting the two with Swiss-watch precision. His work is defined by deep political insight, relentless pursuit of outcomes, and personal engagement in every situation.
With over two decades of experience in strategic communication and reputation management, he provides clients with a unique advantage — the ability to align political interests with public perception and media reality.
No law article or industry challenge intimidates me when advocacy is needed. When a company reaches out, it’s not just a project. It’s our mission.
Līga Batalauska
Founder and Partner
A lawyer with a strategic mindset. Līga’s reputation is built not only on her professional competence but also on her willingness to take responsibility when others stay silent. She is an advisor who stands by the client — in meetings with officials, politicians, and in front of the public.
There is no greater satisfaction than seeing well-founded changes lead to the growth of a company, an industry, and the national economy. I’m grateful to be part of that process.
Shaping the playing field in the client’s interest
Policy and regulatory monitoring
Ongoing analysis of legislative and political developments
at both national and EU levels.
Timely updates
on upcoming changes
Ability to prepare in advance and make strategic decisions
Reduced political and regulatory risks
Stakeholder Engagement
Targeted strategies for building constructive relationships with policymakers, civil servants, and municipalities —
grounded in ethics, transparency, and mutual respect.
Targeted and effective
communication with policymakers
Influence over decision-making processes
Opportunities for long-term collaboration
Strategic and crisis communication
Tailored political communication strategies for complex,
high-profile, or crisis situations.
Controlled public narratives
Precise message positioning
Strengthening and protecting reputation in difficult conditions
Legal Solutions in Politically Sensitive Contexts
Position papers that are both legally sound
and politically strategic.
Legally grounded
and well-argued advocacy
Effective communication with public authorities
Reduced risks of misinterpretation
Coalition and Alliance Building
Creating platforms for collaboration among companies,
associations, and civil society stakeholders.
Collective pressure and greater political influence
Improved industry image
Reduced individual reputational risk
Policy Messaging and Position Development
Drafting memoranda, proposals, expert opinions, and policy
positions for decision-makers.
Clearly structured and professional argumentation
Accurate representation at the political level
Persuasive reasoning aligned with policymaker expectations
Public Campaigns to Influence Legislation
Strategic communication and mobilization campaigns to build support
among the public and industry stakeholders.
Civic engagement
Pressure on the political agenda
Support on formal and informal levels
Policy Advisory Services
Expert guidance on initiating policy and participating in working groups
and inter-institutional dialogue.
Proactive policy involvement
Policy solutions tailored to real business conditions
Partnerships with public sector decision-makers
Association Leadership and Strategic Development
Governance and strategic development for industry associations — in both routine operations and crisis situations.
Effective and credible industry representation
Structured member communication and influence mechanisms
Balanced interest management and reputation leadership
Research and Analysis
In-depth assessments of the political and regulatory environment,
including stakeholder
stakeholder mapping and legislative monitoring — helping clients identify
when, where, and how to exert influence.
Full overview of the playing field — people, interests, influences
Data-driven strategy planning
Proactive positioning, not reactive action